Max Mara designs with an appreciation for understated luxury. The brand's heritage of Italian craftsmanship is applied to sophisticated, inviting textiles, and neutral color palettes.

Max Mara was founded in 1951 by Achille Maramotti as a revolutionary establishment making luxury goods more accessible through manufacturing rather than the traditional handmade processes. Since then, the brand has continued to refine its modern aesthetic to inform the Italian approach to design. This constant evolution has made Max Mara one of the most respected luxury groups in Italy and the world over.